Kevin Thomas

Member since 4 years ago

  • 13 Listings


Commercial Background ...
Kevin Thomas is an experienced board level executive with a
successful wide ranging sales, marketing and franchising background.
Kevin manages Limes activities in the South West of England and

His unique skill set has been gained in multi million pound businesses
heading up sales teams and managing clients ranging from licensing
super brand Hugo Boss to Boots Pharmacy and John Lewis. Kevin
also has franchisee ownership experience gained by running the Cardiff franchise for Cafe2U, a national mobile coffee franchise. Over 6 years Kevin and his wife Lisa grew the franchise to being one of the top performing franchise locations in the UK, over twice the national average sales per day. Kevin sold the franchise as an on-going concern to a new owner completing his own franchise journey from start up, to establishment through to a successful profitable exit.

As a result of Kevin’s success in franchising from a franchisees perspective he is uniquely placed to teach franchisors and franchisees how to optimise their franchise locations. Knowing what works and what doesn’t at
first hand means Kevin’s guidance leads to better performing franchisees who generate higher royalties as a result.

Kevins experience also gives him a unique affinity with potential franchise owners who may be considering joining one of Lime’s clients, and in particular the natural anxiety that goes with deciding on a career in franchising. Because he has been there and done it and he also runs Lime’s Cardiff office under a franchise arrangement too, Kevin is able to empathise with franchise owners and understand their fears about taking that leap of faith.

Kevin joined Lime Licensing Group and opened the company’s first Wales office in Cardiff. Kevin now works closely with several new franchisors overseeing their activities and carrying out specific lead generation activities and face to face meetings with franchisees throughout the South West.
Kevin has project managed franchise exhibitions in Cardiff for Lime Licensing Group where the bright green Lime stand pushes Lime’s clients to Welsh entrepreneurs looking to join a reputable brand. Kevin also joins in with Lime’s other franchise executives at the annual franchise show in Excel London.

Outside of work Kevin is a long suffering Cardiff City season ticket holder . He and his wife Lisa also travel extensively, one of their favourite destinations being Dubai.

As part of Lime Licensing Group Kevin works closely with the rest of the Lime team, recommending elite strategies, structures, fees and processes for both new and established franchisors and managing numerous
franchise recruitment campaigns has given Kevin a comprehensive understanding of all franchise issues and access to a skill set that is invaluable to any new or established Franchisor.

Contact Kevin for a no obligation chat on 07527 508203 or email

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